BLANK MY LIFE - SEASON THREE
Blank My Life: Goodbye New York, Hello Hell is a surreal web series comedy following Susan's new life in a small town after her best friend, Brendan, returns from the dead to haunt her.
I headed Social Media and Press for the launch of Season Three. Writer and director, Alex Spieth, wanted all hands on deck to make sure the final installment got the attention it deserved.
I used clips from the series to create memes with the hopes of increasing engagement and drive more traffic to their page. We promoted these posts through Instagram and Facebook ads.
In the first month, I achieved:
30% overall increase in engagement from the previous month (totaling comments, likes and views in relation to impressions)
450 additional followers
65% increase in website traffic
LOOKBOOK (clickthrough)
Made using Adobe Photoshop/InDesign
