Dover is a recruiting operations platform that gives hiring teams actionable data, automates their workflows, and enables them to engage talent at scale without compromising on candidate experience.
Website Design
Taught myself the ins and outs of Webflow (iykyk) to whip this website into shape.
Increased organic traffic by 20% by optimizing all landing pages, improving on-site SEO, and boosting click-through rates by 11% through website CRO.
Product Launches
RecruitingEmails.AI
One of the top 3 hunted products on ProductHunt, generating over 1,000+ high-intent leads. I mapped out product positioning, copy, and designed all assets related to the launch.
Check out this video I created as part of our launch:
Dover Autopilot
Received over 1,100 upvotes, putting us in the top 2 products hunted on launch day. Additionally, we received >860 leads who signed up to try Dover!
AI-Powered Recruiting
To add to our visual upgrade, we ideated an animated promotional video to use across the site and socials.
Multi-channel content strategy
I evangelized Dover’s content strategy to expand assets across multiple channels, focused on SEO and our unique internal data.
During my two years there, I created 50+ graphics, blogs, and reports using Adobe and Figma, which increased traffic and conversions by 30%.
The Ultimate Startup Hiring Guide has a 10% CVR to MQL for 7 months straight - see screenshots below.
E-books, Sales Enablement (click for full screen view)
Case Studies
Organic LinkedIn growth
In order to build our brand, we wanted to establish the personal brands of our executive leadership team with the goal of increasing our credibility and visibility in the space.
With a content format, and tons of data at our fingertips, I ghostwrote LinkedIn posts for our executives leveraging video and graphic content, increasing our organic impressions by nearly 250%, and our follower count by 2K.
